The Price Tag / the clock
how long a label survives
The clock a label runs on
A label has a life. This page counts the printed ends of the 1,200 sampled offers and the mean life they give a promotion.
Desk spec
- 7 days
- 402
- 30 days
- 386
- 90 days
- 268
- no printed end
- 144
- mean life
- 44 d
- expired before read
- 58
the printed figureWhat the label names on its face. Across 1,200 sampled labels the headlines averaged 405.00 and summed to 486,000.00.
the reachable figureWhat remains after the conditions are met at the named weighting. Reachable averaged 82.83 and summed to 99,400.00, about 4.9 times less than printed.
the paid figureWhat left the account. Of the 99,400.00 reachable, 61,200.00 was withdrawn, so a label pays 12.6% of the number it names.
Direct answer
A label carries a printed end or none. Of 1,200 sampled labels, 402 expired at seven days, 386 at thirty, 268 at ninety and 144 carried no printed end, giving a mean printed life of 44 days. Fifty-eight expired before the reader opened them.
| printed end | labels | share | what it means |
|---|---|---|---|
| 7 days | 402 | 33.5% | conditions must be met inside a week |
| 30 days | 386 | 32.2% | a month to satisfy the multiple |
| 90 days | 268 | 22.3% | a quarter to pay the turnover bill |
| none printed | 144 | 12.0% | the end sits elsewhere in the terms |
| mean printed life | 44 d | 58 expired before being read | |
the clock against the multiple
a 35x multiple on a 100.00 credit is 3,500.00 of turnover
a 7-day label allows 500.00 of turnover a day
at a 2.00 stake a spin that is 250 spins a day
so a short clock is a requirement about pace
rather than only about total
An end is a condition like any other. It decides the reachable figure by deciding whether the other conditions can be met before the label is gone.