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The Price Tag / myths
six beliefs, checked

Six beliefs about a label, checked

Six things readers commonly expect of a promotion label, each stated as a belief and then checked against the samples.

Desk spec
beliefs
6
false
3
partly
2
true
1
samples
10
checks
5
the printed figureWhat the label names on its face. Across 1,200 sampled labels the headlines averaged 405.00 and summed to 486,000.00.
the reachable figureWhat remains after the conditions are met at the named weighting. Reachable averaged 82.83 and summed to 99,400.00, about 4.9 times less than printed.
the paid figureWhat left the account. Of the 99,400.00 reachable, 61,200.00 was withdrawn, so a label pays 12.6% of the number it names.
Direct answer

Six beliefs are checked: that the headline is what is received, that free means no cost, that a larger match is better, that the multiple applies to the deposit, that small print is rare, and that the clock does not matter. Three are false, two are partly true and one holds as stated.

1. The headline is what you receive. false

The headline is the printed figure. Across the sample it averaged 405.00 against a reachable 82.83, so the headline is about 4.9 times what the conditions allow.

2. Free means no cost. partly true

Free means no cash was exchanged for the spin or the credit. The stake it carries still meets the return rate of the game it is used on, so a free spin is worth 0.096 of a 0.10 stake before any conditions.

3. A bigger match is a better offer. false

The credit is priced by its multiple. A 50.00 credit at 35x is 1,750.00 of turnover that at a 4% edge is expected to cost 70.00, more than the credit, so a larger match with the same multiple is a larger bill.

4. The multiple applies to the deposit. false

The multiple applied to the credit in every sampled deposit match, not to the deposit. A 35x multiple on a 100.00 credit is 3,500.00, not 350.00.

5. Small print is rare. partly true

1,120 of 1,200 labels carried a condition, so small print was near-universal. What varies is its weight: a mean 34 words against a six-word headline, about 85% of the label.

6. The clock does not matter. true

The clock does matter, and the desk does not claim it is decorative: 402 of 1,200 labels expired at seven days, and a short clock turns a total turnover requirement into a pace requirement.

A belief is checked against the invented samples, not against any real operator. Where a belief holds, the desk says so.
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