The label on the offer, and the two numbers it names
A gambling promotion prints a number. The conditions printed under it decide whether that number is ever reachable. This desk takes the label apart: the headline figure, the qualifying conditions, the turnover they require, the free spin priced from its stake, the deposit match priced from its multiple, the weight of the small print, and one offer carried through to the money that actually leaves.
- desk
- 80
- labels sampled
- 1,200
- headline sum
- 486,000.00
- reachable sum
- 99,400.00
- share reachable
- 20.5%
- paid of printed
- 12.6%
A promotion headline names a number the conditions may not let you reach. Of 1,200 invented labels, 1,120 carried a qualifying condition, 640 could not be reached at the minimum stake, and the headline figures summed to 486,000.00 against 99,400.00 that was actually reachable. A label prints about 4.9 times what its conditions allow.
a label prints 4.9 times what its conditions allow, and half the weightings double that again.
the printed price
486,000.00The sum of 1,200 headline figures at a mean 405.00 each.
the reachable price
99,400.00After conditions, before the edge, at a mean 82.83 per label.
1,200 offers printed in a month: 1,200 headline numbers, 1,120 carrying at least one qualifying condition, 640 whose headline figure cannot be reached at the minimum stake.
- offers printed
- 1,200
- with conditions
- 1,120
- unreachable headline
- 640
- headline sum
- 486,000.00
- reachable sum
- 99,400.00
- share reachable
- 20.5%
The 1,120 conditioned offers, by the first condition printed: a minimum deposit 402, a wagering multiple 311, a time limit 228, a game weighting 121, a maximum win 58.
- min deposit
- 402
- wagering multiple
- 311
- time limit
- 228
- game weighting
- 121
- max win
- 58
- total
- 1,120
A headline number against what the same turnover returns: the printed figure averages 405.00 and the reachable figure 82.83, so a label prints 4.9 times what the conditions allow.
- printed mean
- 405.00
- reachable mean
- 82.83
- ratio
- 4.9x
- printed sum
- 486,000.00
- reachable sum
- 99,400.00
- gap
- 386,600.00
A free spin is priced from its stake, not from its prize: 200 spins at a 0.10 stake are 20.00 of turnover and return 19.20 at 96%, so the spin is worth 0.096 of stake and the label calls it free.
- spins
- 200
- stake each
- 0.10
- turnover
- 20.00
- returned at 96%
- 19.20
- value per spin
- 0.096
- printed as
- free
A 100% match on a 50.00 deposit prints 50.00: the 50.00 is credit, the 100.00 is turnover the conditions require before it is money, and at a 35x multiple that is 1,750.00 of stakes.
- deposit
- 50.00
- match printed
- 50.00
- wagering multiple
- 35x
- turnover required
- 1,750.00
- expected cost at 4%
- 70.00
- net after edge
- -20.00
Where the conditions live: 1,120 conditioned offers carry 1,120 condition lines, a mean 34 words each, against a mean headline of 6 words, so 85% of the label is the part read last.
- condition lines
- 1,120
- mean words each
- 34
- headline words
- 6
- condition share
- 85%
- read time
- 13.6 s
- headline read
- 1.6 s
How long a label survives: 402 offers expire at 7 days, 386 at 30 days, 268 at 90 days and 144 carry no printed end, so the mean printed life of a label is 44 days.
- 7 days
- 402
- 30 days
- 386
- 90 days
- 268
- no printed end
- 144
- mean life
- 44 d
- expired before read
- 58
The five things a reader can check before acting: the qualifying turnover, the expiry, the game weighting, the maximum win and whether the headline is reachable at the minimum deposit.
- checks
- 5
- need turnover
- true
- need expiry
- true
- need weighting
- true
- need max win
- true
- need reachable
- true
One printed offer carried through: a 100.00 headline on a 10.00 deposit with a 35x multiple on the 100.00, gamed at 96%, leaves 40.60 after 3,500.00 of turnover and never pays the headline.
- headline
- 100.00
- deposit
- 10.00
- multiple
- 35x
- turnover
- 3,500.00
- returned at 96%
- 3,360.00
- left in credit
- 40.60
What the month printed against what it paid: 486,000.00 printed, 99,400.00 reachable, 61,200.00 actually withdrawn, so a label pays 12.6% of the number it names.
- printed
- 486,000.00
- reachable
- 99,400.00
- withdrawn
- 61,200.00
- paid of printed
- 12.6%
- paid of reachable
- 61.6%
- breakage
- 38.4%
The two components below are the whole desk at a glance: the tag rack puts the printed number beside the turnover the conditions demand, and the plinth puts the printed price beside what the same money returns at a published rate. Everything under them is the arithmetic of one sample at a time.
Two numbers on every label
A label names a printed figure and leaves a reachable one unwritten. The printed figure is the headline. The reachable figure is what lands in the account after the qualifying conditions have been satisfied at the game weighting they specify. This desk is about the distance between the two, and about the words that decide it.
Why the desk stops at the label
Four neighbouring questions belong to other desks. The terms of a bonus in the abstract are a different question from the number a specific label prints. An advertisement is a claim made where a reader is not shopping; a label sits on the product page itself. The reported figures an operator publishes about itself are not a promotion. And the withdrawal path is what happens after any of it becomes money.
One label, two numbers
- Find the qualifying turnover: how much must be staked before the number is money.
- Find the expiry: a race to satisfy conditions inside a clock.
- Find the game weighting: whether the games you play count in full or at a share.
- Find the maximum win: the ceiling the label may not mention on its face.
- Check the headline is reachable at the minimum deposit: 640 of 1,200 were not.